Joe Weinlick

Chief Brand Strategist @ Lehigh Mining & Navigation

Joe Weinlick is Chief Brand Strategist at Lehigh Mining & Navigation, where he helps organizations uncover meaningful insights, define distinctive brand positions, and build marketing strategies that drive growth. With more than two decades of experience in branding, marketing, and business transformation, Joe has worked with organizations ranging from global brands to family-owned businesses, helping them sharpen their story and stand out in competitive markets. Prior to joining Lehigh Mining & Navigation, he held leadership roles at several respected agencies and marketing organizations, guiding brand strategy for companies including IKEA, Microsoft, Comcast, and other nationally recognized brands.

At Lehigh Mining & Navigation, Joe leads brand discovery, research, positioning, and strategic planning initiatives for clients across consumer, healthcare, and B2B sectors. He is also a frequent speaker and workshop facilitator, known for his practical, people-centered approach to branding, organizational alignment, and marketing effectiveness. Joe is particularly passionate about helping organizations use emerging technologies—including AI—to enhance decision-making without losing the human insight and judgment that make brands memorable and authentic.

• 2026